Australia’s largest health insurance company Medibank has appointed a new chief marketing officer. Medibank has appointed Myer’s chief customer officer Geoff Ikin as chief marketing officer for the health insurance company. Mr Ikin fills the role that was left vacate following the tragic death of Lisa Ronson in an accident on her farm in November last year. The marketing and customer executive leaves Myer after seven years with the retail giant, prior to this he held senior marketing roles at Tourism Australia, Westpac, and David Jones.
